Since their inception, Traser watches from Switzerland have been at the side of thousands of emergency services around the world. With their robust construction, functional design and energy-independent self-luminous technology (Trigalight), they are specially designed for emergencies. Traser is now announcing three further special collaborations.
Head of Traser, Christian Leiggener, explains: “Our current “Proud to Serve” campaign focuses on the heroes of everyday life. Authenticity was very important to us. The content, which can be discovered on our social media channels and elsewhere, was deliberately not produced with actors, but with emergency personnel from the Swiss Society for Emergency and Rescue Medicine, the Basel fire department and Naval, a Polish elite soldier of many years’ standing. We have a close partnership with all of them.
Military – Emergency medicine – Fire brigade
The service of the former Polish elite soldier Paweł “Naval” Mateńczuk took him to Lebanon, where he cleared the Lebanese-Israeli border area of mines as part of the UNIFIL mission. He then completed a total of nine military missions in Iraq and Afghanistan as a member of the special unit GROM, where he also took part in the fight against terrorism with his unit. Naval himself has experienced countless times how crucial full concentration, absolute precision and constant orientation can be for the success of a mission. Naval has a long-standing cooperation with Traser.
As part of a three-year cooperation, Traser is now also equipping the Swiss Society for Emergency and Rescue Medicine (SGNOR) with its toolwatches and supporting the association financially. In addition, the approximately 470 members and employees of the SGNOR benefit from special conditions.
Thick clouds of smoke, operations in the dark or at night and a race against time: fighting fires or responding to natural disasters puts firefighters to a new physical and mental test every day. But it’s not just the firefighters who have to withstand shocks, extreme temperatures and the element of water, but also their equipment. The timepieces with which Traser supports the Baden (Switzerland) fire department meet precisely these requirements.
Consistent quality
Thanks to sapphire crystal and high water resistance, all Traser watches are extremely robust. Trigalight self-illuminating elements also ensure constant readability, especially in difficult visibility conditions.
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