Clawgear is strengthening its marketing strategy with the appointment of Florian Haider as the new Head of Marketing & Communications. In this key role, Haider will be responsible for the further development of the brand strategy and for the company’s internal and external communications.
With over ten years of marketing experience in the tactical and military sector, Haider brings with him sound strategic expertise and a deep understanding of target groups. Most recently, he worked as Group Lead Marketing & Communications and was responsible for central marketing initiatives within the group of companies. Prior to that, he led the digital marketing team and played a key role in shaping Clawgear’s digital transformation.
In addition to his work at the company, Florian Haider is the founder of the Dynagate agency, which specializes in innovative digital strategies and manages industry projects. As an active sports shooter, Haider also has first-hand knowledge of the products and needs of the community.
“I am very much looking forward to the new challenge and to further developing Clawgear’s marketing and communication strategy. Our aim is to position the brand even more strongly in the market and to establish innovative approaches in customer communication,” explains Florian Haider.
Click here for further personnel news.
